# Cultivate

> Cultivate is a product innovation studio in Melbourne, Australia. We help
> organisations validate ideas and launch the right product to market quickly,
> using rapid experimentation and early validation rather than long build
> cycles.

Cultivate works with startups and established brands — among them Toyota, Bupa,
Oxfam and endota — across the early stages of product development: idea
validation, experimentation, product strategy, design and engineering. The
studio also runs Cultivate Academy, teaching the same methodology to teams.

Key ideas that recur across this site:

- **Minimum Testable Products (MTPs)** — small, cheap experiments that test an
  assumption without building a working product.
- **Validated Design** — a design approach where each step is evidenced before
  the next is committed to.
- **Desirability, viability, feasibility** — the three questions used to decide
  whether an idea is worth pursuing.

## Pages

- [Home](https://www.cultivateideas.com.au/): What Cultivate does, the innovation journey from first spark to launch, and the case for early validation.
- [About](https://www.cultivateideas.com.au/about-us): The studio's story and the two directors, Gwendolyn Ong and Daniel Sterry.
- [Academy](https://www.cultivateideas.com.au/academy): Training in early-stage product development, design, experimentation and validation.
- [Case studies](https://www.cultivateideas.com.au/case-studies): Client work.
- [Resources](https://www.cultivateideas.com.au/articles): Index of written articles.
- [Contact](https://www.cultivateideas.com.au/contact): Enquiries. Cultivate HQ is at 88 Langridge St, Collingwood, VIC 3166.

## Articles

- [The Power of Rapid Experimentation in New Product Development](https://www.cultivateideas.com.au/article/the-power-of-rapid-experimentation-in-new-product-development): Experimentation, June 6, 2023. Experience the power of rapid experimentation in new product development. At Cultivate, we specialise in innovative strategies that prioritise agility and learning. With our Minimum Testable Products (MTPs), validate market demand, reduce risks, and accelerate time to market
- [Decoding Idea Validation: Your Top Questions, Answered](https://www.cultivateideas.com.au/article/decoding-idea-validation-your-top-questions-answered): Validation, June 9, 2023. We've compiled the top questions we frequently receive about idea validation - this is part of a new series so stay tuned for more!
- [ClickUp: Optimising Pricing with the Haggle Method](https://www.cultivateideas.com.au/article/clickup-optimising-pricing-with-the-haggle-method): Field Report, June 2, 2023. Explore how ClickUp, a leading project management software company, implemented the Haggle method to optimise its pricing strategy, gain new insights, and drive growth.
- [Validated Design - a validated approach to new product design](https://www.cultivateideas.com.au/article/validated-product-design): Validation, July 17, 2022. Good product design isn’t just about how beautiful you can make something look or about how functional it can be. It encompasses so much more than that. Validated design works on the principle that every product is made up of a series of interrelated areas and processes that work together, and that the success of the product depends on the ability to validate and understand those areas deeply. It works on the basis and mindset of applying rigorous scepticism to everything you do.
- [How Marvel Studios experimented on you](https://www.cultivateideas.com.au/article/how-marvel-studios-experimented-on-you): Industry, September 13, 2021. We’ve all been experimented on before but Marvel Studios took involving the customer to the next level.
- [Ray-Ban and Facebook introduces Ray-Ban Stories](https://www.cultivateideas.com.au/article/ray-ban-and-facebook-introduces-ray-ban-stories-an-all-too-familiar-story): Industry, September 10, 2021. An all too familiar story? This Thursday, the first pair of smart glasses made by Facebook is going on sale for just over $400. Partnering with conglomerate eyewear manufacturer Luxottica Group (Ray-Ban), the device has been aptly named Ray-Ban Stories.

## Optional

- [Full article text](https://www.cultivateideas.com.au/llms-full.txt): Every article above in one markdown file, if you would rather not fetch them individually.
- [Privacy policy](https://www.cultivateideas.com.au/privacy-policy): How personal information is collected and used.
- [Sitemap](https://www.cultivateideas.com.au/sitemap.xml): Machine-readable list of every page.