FREE THOUGHT STARTER

A guide to cultivating new ideas

Learn how to increase your chances of success when launching your new product or venture.
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this guide iS

For startups, entrepreneurs, & corporate innovators.

Start your journey
WHAT's INSIDE

A new approach

The beginning of a journey to understanding new ways to approach product development and startup ventures.
Why products fail
Understand why early products can fail.
Chapter 01
Why we persist
Failure can be a hard pill to swallow.
Chapter 02
Ideas are cheap
Execution and the lessons learnt are priceless.
Chapter 03
Testing assumptions early
Ideas should be tested significantly earlier.
Chapter 04
Experiment profusely
Test concepts, assumptions and ideas
Chapter 05
Gather your own evidence
Collect something more objective than opinion.
Chapter 06
Our Philosophy
Our systematic and evidence-based approach.
Chapter 07

Inspiring the new wave of creators.

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Collingwood VIC 3066

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